Suntory Flowers has announced the creation of the first rooting network for Princettia euphorbias in partnership with Dümmen Group.
Princettia has been available as unrooted cuttings, but now growers have a choice of inputs they would like to receive.
The three licensed rooting specialists are: Knox Nursery in Florida, Plantpeddler in Iowa and Plug Connection in California.
This summer, nearly 100 growers received samples of four Princettia varieties from Plantpeddler to trial along with their Christmas production.
There is even more potential for Princettia outside of the Christmas season. In Japan, Australia and Europe, growers and retailers have been successful positioning the vibrant pink varieties with breast cancer awareness promotions in October. A different campaign with the branded toys, Hello Kitty!, was very successful in Japan.
The key to success is promoting the Princettia brand to differentiate it from Christmas poinsettias. That is why Suntory Flowers is offering free tags to promote the brand this season. The same tag can be used for all Princettia varieties. To order tags from John Henry Company, contact Susan Mayhew at 800-804-4164 or firstname.lastname@example.org to receive an order form.
Suntory Flowers has announced the creation of the first rooting network for Princettia euphorbias in partnership with
Suntory Flowers for the first time has a rooting network for Princettia euphorbias in partnership with the Dümmen Gr
Petunia ‘Surfinia Heavenly Blue’ packs some serious flower power with its abundant, wavy-petalled lavender-blue f
Suntory's display at Spring Trials 2014 includes the Surfinia Sumo petunias.
California Spring Trials was in fu
Who says euphorbias have to be just for Christmas? Growers all over the world have been successful in promoting Sunto
Toast & Taste
It’s a garden party for foodies. The Minnesota Landscape Arboretum is h
Tokyo, Japan - Suntory Flowers’ Sun Parasol mandevillas, the tropical vines with trumpet-shaped flowers, are easy t